Online marketing, where products and services are promoted via the web, facilitates customer engagement through marketing strategies such as search engine optimization (SEO), search engine marketing, email marketing, and web 2.0.
A website can be the most effective marketing tool for many businesses; therefore online marketing strategies need to be customized to achieve quality results. Online marketing is proven and cost effective, delivering proven and measurable marketing results easily and immediately.
The expansion of the World Wide Web has allowed companies to maximize their marketing potential, online marketing allowing businesses to reach a wide audience for a fraction of traditional advertising costs.
The internet as a marketing medium allows consumer convenience, businesses gaining the advantage of customer appeal. Online marketing lets consumers research and purchase services and products at their own convenience, whilst tracking behavior to measure.
Online marketing strategies and statistics can be traced, measured and tested; easily and inexpensively. Advertising methods can vary and marketing experts can determine which marketing strategy is successful. Campaign results can be calculated and tracked immediately, unlike traditional advertising mediums.